Catherine Ballard is GVC's Director of Marketing, though she also supports the team in several other areas, including operations, technology, planning, project management, and strategy. Working closely with co-founder Jonathan Conlon, she is deeply involved in operational management, business development, and overall team strategy, ensuring that every aspect of the organization runs with efficiency and purpose.

With a background in digital marketing, branding, data analysis, web development, SEO, social media, graphic design, videography, and copywriting, Catherine brings a multi-faceted approach to real estate marketing. Her ability to analyze market trends, optimize lead generation, and craft high-impact campaigns has helped position the GVC Team as a leader in the luxury market. Additionally, her operational expertise allows her to refine workflows, enhance client service processes, and implement systems that drive long-term business success.

Before joining the GVC Team, Catherine co-founded Crossmore Marketing, where she worked with real estate professionals and businesses across multiple industries to develop tailored marketing and business strategies. Her transition to working exclusively with the Gasdaska Conlon Team - and later the GVC Team - has allowed her to apply her skills to both commercial and residential real estate, ensuring the brand remains competitive and innovative across multiple markets.

Catherine’s ability to balance creative vision with analytical thinking makes her an indispensable asset in shaping the GVC Team’s long-term growth. She is not only responsible for developing and executing marketing strategies but also for refining operational structures, improving internal efficiencies, and collaborating with leadership on business planning. Her insights into team performance, strategy, and market positioning allow the GVC Team to remain agile and forward-thinking in a constantly evolving industry.

A former educator, Catherine holds a degree in Music Education from Morehead State University and previously served as the Director of Choirs, Piano, and Music Theory at Akins High School, a Title I School in Austin, Texas. Her experience in education has honed her leadership, communication, and problem-solving skills, all of which she applies to her role in real estate.

Outside of her professional life, Catherine regularly practices yoga, which she integrates into her daily routine to maintain balance in her fast-paced career. She also enjoys spending time with her husband and their two young children. Her ability to merge strategic thinking with creative execution makes her an invaluable leader in both marketing and operations, helping to drive the GVC Team’s continued success.